Oracle’s Application Express platform (APEX) has emerged as the most compelling RAD platform available in the Oracle ecosystem. It is easy to learn, provides broadly useful functionality and is free to develop and use for existing Oracle customers. However, it has never been positioned as a “serious” development platform for mission critical enterprise (and certainly not commercial) product development. After all, it’s free and it doesn’t support Java. How important a platform could it be whose language underpinnings are SQL and PL/SQL? Why would I trust a platform for critical product development that’s not encouraged or even considered for such things by its own sales force?

Yet development trends are telling a different story. Organizations across industry boundaries and of every size and profile increasingly rely on APEX’s predictable ROI to create not just internal one-off applications and utilities but full-scale, enterprise-critical and even commercial cloud-based offerings.

Come to this session and see how we are leveraging APEX with FOEX as the preferred enterprise development tool and how it can be used to create compelling applications across full spectrums of criticality and enterprise expectation.